Socio-cultural Construction of Meaning during Covid-19: Visual-Narratives Semiotic Analysis

نوع المستند : المقالة الأصلية

المؤلف

کلية التربية- جامعة الاسکندرية Faculty of Education Alexandria University

المستخلص

With the rapid spread of the Covid-19 pandemic, it was necessary to achieve immediate societal and academic responses to it at the global level, taking into account the economic, educational and cultural differences between global citizens. Therefore, the role of language and visual communication in light of the pandemic has emerged to spread awareness of precautionary measures while overcoming obstacles related to illiteracy and low economic status. Hence, this research paper will investigate different visual narratives practiced by global citizens in selected metropolises around the world. Theoretically, the study is built upon Gunther Kress& Theodoor Van Leeuwen (2006) analytical approach of visual semiotic analysis. It selects its global cases based on a textual-visual analysis of some of the global artwork presented during the first two waves of the pandemic. Methodologically, the study provides a critical discourse analysis (CDA) of the COVID-19 visual narratives based on Norman Fairclough's (1995) perception which reflects several socio-cultural transformations in relation to the sociology of pandemics. The main findings highlight how the Covid-19 pandemic has brought about social and cultural changes in our societies, in addition to reviewing a number of specialized academic concepts in the field of sociology.

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